Google buys Zagat for $ 125 million; targets Groupon, Facebook

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Shopping time for the company in Mountain View!

Google buys Zagat, BigG has indexed put in the cart Zagat.Let’s say one day during a walk, see a pleasant pair of shoes that catch your eye.

Google has been increasingly turning attention to the local daily deals business.

Google buys Zagat for $ 125 million

Early last month it wrapped up an agreement to purchase The Dealmap in an effort to further lengthen its local business deals. And last April, Google unveiled a beta test of Google Offers, a service designed to go head on against with Groupon.

Google buys Zagat for $ 125 million

BigG already has control of Zagat. The corporate, which collects thousands of views, values ​​and completely different views on hotels and restaurants made ​​by the users themselves for a few days is owned by Google.

Google buys Zagat for $ 125 million: next targets Groupon, Facebook

The operation as reported by The Wall Street Journal has been about $ 15 million. The same publication notes that Google plans to combine the reviews and ratings for Zagat in their search and maps. This operation would aim to get Google revenue through online ads from local companies and offer special discounts to its users by Google Offers.

“From now on, Zagat will be the cornerstone of our domestic provide,” said Marissa Mayer on Thursday, the divisional vice president of location-based services from Google, in an announcement released by the company.

Zagat previously stated it was valued at $125 million in an investment round in 2000.

Google buys Zagat